HOW TO MONITIZE YOUR FACEBOOK ACCOUNT

 How to monetize your content on Facebook and Instagram

This course prepares you to use Facebook and Instagram to help monetize your content and to follow guidelines and policies.

How to earn money on Facebook and Instagram

This lesson prepares you to:

Use Facebook and Instagram to help monetize your content.

Choose Meta technologies that fit your content model and business needs.

Earning through monetizing

Earn money by monetizing your content on Facebook and Instagram. Followers and fans can express their support by making contributions to your earnings. There are several Meta technologies that you can use to help monetize your content on Facebook and Instagram. Once you've determined which ones work best for your content model and business needs, they can help you earn money. Earn money by monetizing your content on Facebook and Instagram. Followers and fans can express their support by making contributions to your earnings. Several Meta technologies can help you monetize your content. Choose the ones that work best for your content model and business needs.

Note: You need to meet eligibility requirements to use these Meta technologies. The next lesson of this course covers monetization eligibility.

Let's examine how Jethro uses Facebook and Instagram to monetize her content.

Jethro is a beauty creator who uses Facebook and Instagram to show make-up tutorials several times a week but hasn't earned money from her content. She decides to monetize her content so she can continue doing what she loves while earning money.

Disclaimer: Jethro is a fictitious individual d. Any similarities to content produced by real-life individuals aren't intentional.

Monetizing on Facebook and Instagram

With monetization, you can turn your passion into a source of income. Your fans and followers can support you by contributing to your earnings on Facebook and Instagram. Here are some ways you can monetize across both Facebook and Instagram.

Check the tabs to learn more:

Stars and gifts

Subscriptions

Branded content

Stars and gifts

Meta Stars enables you to monetize your video content and photo and text posts on Facebook and Instagram.

Viewers can buy Stars on Facebook and send them to you while you're live, for on-demand videos that have Stars turned on, and for text and photo posts. Viewers can also buy virtual gifts with their Stars. Once you've set up gifts on Instagram, viewers can send you gifts through your reels.

When someone sends Stars, you earn USD .01 for each one. You earn at the same rate when the Stars are used to buy you gifts.

Jethro sets up Stars and gifts. Her followers can now send her both.

Subscriptions

When you add paid subscriptions to your Facebook Page and Instagram account, you increase your chances of earning a predictable monthly income. When you activate Subscriptions, you can use the insights feature to analyze your supporter behavior and adjust the content, engagement, and how often you post. Subscriptions work best for accounts with a large and active following, and accounts that can offer their supporters benefits or bonus content.

Jethro creates content every week. She sets up Subscriptions on her Facebook Page and Instagram account. Her followers can now subscribe and support her earnings while gaining early and special access to her content on Facebook and Instagram.

Branded content

To create original content and the possibility of earning more revenue, partner with other brands that your audience is likely to be interested in. When you partner with a brand, a paid partnership label appears on the resulting post.

With Meta Brand Collabs Manager on Facebook and creator marketplace on Instagram, brands can discover creators for potential partnerships based on specific goals. Create a portfolio of your best work to make your content more discoverable.

Jeethro is approved to collaborate with various brands on Facebook and Instagram. Now, brands can reach out to her and she can monetize her content.

Expanding your monetization

With monetization features on Facebook and Instagram, your fans and followers can support you and contribute to your earnings. Here are some additional ways to make money on Facebook and Instagram.

In-stream ads

In-stream ads for live video

Badges 

Ads in the profile feed

Bonuses